Knowing Your Art Dealer
If you're looking to become a collector, you need the
right art dealer, the right advisor. He or she doesn't
necessarily have to be in your state. The art dealer you
choose to work closest with can even be in another country.
The most important thing to develop between you and the
dealer is trust. There is a very fine line he or she must
tread, because they have to allow you to exercise your taste
while at the same time advise on what they believe would
be good purchases or not.
By building rapport and trust with your dealer,
if the art dealer is doing their job, they will create the story
for you, tell you about the work, how it was painted. They
will dim and raise the lights for you, presenting this piece in
various ways. When you find a pleasant art dealer to deal
with who has fair prices and artworks you're attracted to, I
encourage you to improve your relationship with them.
In the future he or she will feel free to call you and
bring to your attention collections you did not know existed.
They will also feel welcome in inviting you to shows and
exhibitions at the gallery, allowing you to meet artists and
gain awareness of new art. And most important, as a friend,
he or she will go to great lengths to make you happy with
your purchase and make it special. On the other hand,
treating him or her as simply a salesperson you're trying to
get the best bargain from, is probably the quickest route to
having an unpleasant gallery experience.
Most of us are trained, through society, to have an
adversarial view when walking into a dealership of sorts. It's
almost as if you come in with shield and sword ready to beat
the best deal you can out of them. But you will notice art
galleries tend to have an exclusive relationship with an artist